Holly Matson
Online visibility specialist
Originally Hired February 2007
Rehired March 2009
Background:
"My role at Risdall is simple - find new and better ways to integrate search marketing and social media, while helping to manage the efforts of the social media team."
Education:
University of Minnesota and Carlson School of Management Majors in Marketing and Entrepreneurial Studies and a Minor in Fashion Design
Before RMG:
Before joining Risdall Marketing Group, Holly was a Business Communications TA at the Carlson School of Management where she researched curriculum leading to the creation of a new course - Leadership Communications. Holly also worked as an intern at Fallon and managed a $75 million big-box store.
Prior to her return back to RMG, Holly spent time at Geary Interactive in San Diego as an organic media planner. "I worked on SEO for Fortune 500 companies and helped to introduce six new services offerings to my group. I also helped educate and develop social media marketing and optimization for the agency."
Notable Achievements at Risdall:
GoGirl is a new feminine urinary device that enables women to pee standing up. Along with extensive visibility campaigns, a GoGirl website was constructed. After just one week of search engine optimization efforts by Holly and her team, the site, Go-girl.com, received first page visibility for all branded search terms.
Sunway need to build presence in the search engines for their Stand Up for Learning Stand Up student desk. The project was during a very busy time so Holly did the strategy and implementation for achieving this goal. The standupforlearning.com site can now be found simply by typing Student Desk into Google.
And Before:
In December 2008, Holly was counted among 30 of the best and brightest 'whiz-kids' in the industry and listed on DMNews' "30 Under 30" list."
Client Experience:
Archway, CVS, Envelop, GoGirl, Homewatch, Hospira, Innsbruck Jewelers, Masters Forum, McKinley Group, Montgomery Dental Care, McNally Smith, Ron Clark, Premier Mounts, Sunway, Inc., United Business Mail, Wildlife Research Center, Yeadon Domes and Topline Federal Credit Union, among others.
On a Personal Note:
Holly graduated in four years with a double major and a minor and played in a band that opened for Everclear.